DIGITAL MARKETING
Web analytics is the process of studying the behavior of visitors to a website. This involves tracking, reviewing, and reporting data to measure web activity, including the use of a website and its components, such as webpages, images, and videos. Data collected through web analytics may include traffic sources, referring sites, page views, paths are taken and conversion rates. Web analytics allows a business to retain customers, attract more visitors and increase the dollar volume each customer spends. web analytics may track the clickthrough and drill-down behavior of customers within a website, determine the sites from which customers most often arrive, and communicate with browsers to track and analyze online behavior.